customer lifecycle modelling

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Customer Lifecycle Modelling: Minding the Gap

In biology, lifecycle refers to the series of stages through which a living thing passes during its lifetime. For a frog, this lifecycle includes larvae, tadpole, froglet and finally an adult (amphibious) frog. A frog cannot become a frog without first having been a tadpole. In sales and delivery, the lifecycle for a customer involves presales, onboarding, launch, engagement, measurement (insights), and growth (or some version of these stages). As with the adult frog, a [...]

By | 2017-04-18T18:43:16+00:00 November 2nd, 2016|Customer Lifecycle|0 Comments