Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018
In 2018, what would be the best “personality” to define you as a marketer– an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of course, the next big thing in the B2B– Customer Success.
We spoke to executives across the globe to identify the top challenges that marketers would face in 2018. The common message was — “It’s time to delight the customers. Dare or risk dropping out of the league.”