Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise
Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in customer loyalty.
Customer Loyalty trends —
- 77% of customers admit to switching their loyalty quicker than they did three years ago
- 61% of customers say that loyalty programs don’t foment loyalty
- 36% of customers consider loyalty irrelevant to purchase decisions (Accenture)