How to Define Customer Engagement?

//How to Define Customer Engagement?
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How to Define Customer Engagement?

By | 2017-04-18T17:51:48+00:00 November 16th, 2016|Customer Experience|0 Comments

Talk with Tim

Got questions about Customer Success? Ask Tim. Tim Conder is Vice President of Customer Success here at Bolstra, and has a wealth of knowledge he’s chomping at the bit to share. Ask him anything about how to get from your current state to an organization with best practices geared specifically toward helping YOUR team get YOUR customers to reach THEIR goals. Tweet #TalkwithTim or click here to submit your question.

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How would you define customer engagement? 

Customer Engagement is a two-way street. It’s a process and a partnership between two organizations which enables the vendor to listen and effectively manage the individual needs of their customers. It’s earning a virtual seat at the table with the customer, and it represents genuine strategic alignment. The vendor shares stated outcomes, goals, and, ultimately, insight into their own strengths and weaknesses in achieving those outcomes. This enables the empathy required for a deeper, more trusting relationship. This level of engagement leads to a great customer experience, and it is the foundation of customer loyalty that results in a long­ lasting, sustainable relationship, which, for the vendor, results in maximizing negative churn.

Consistent and reliable availability is the secret ingredient to establishing an engaging relationship.

Our ebook covers this is greater detail. Getting the Most From Customer Engagement

There’s more where this came from. Keep the questions rolling!

About the Author:

Tim Conder

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