Customer Loyalty

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The Definition of Customer Loyalty – Part 2

According to Merriam-Webster, loyalty is: unswerving in allegiance faithfulness to a: cause, ideal, custom, institution, or product. This all boils down to constant support and manifests itself in countless ways depending on the context. If you’re a B2B SaaS company like us, we hope our customers share our vision, support us forever and are “faithful” to our product. We can’t minimize what goes into fostering loyalty. It surely doesn’t happen overnight. Company-wide intentionality comes into play. [...]

By | 2018-06-08T13:40:11+00:00 June 14th, 2018|Customer Loyalty|0 Comments

The Definition of Customer Loyalty – Part 1

According to Merriam-Webster, loyalty is: unswerving in allegiance faithfulness to a: cause, ideal, custom, institution, or product. This all boils down to constant support and manifests itself in countless ways depending on the context. If you’re a B2B SaaS company like us, we hope our customers share our vision, support us forever and are “faithful” to our product. We can’t minimize what goes into fostering loyalty. It surely doesn’t happen overnight. Company-wide intentionality comes into play. [...]

By | 2018-06-18T13:40:51+00:00 June 7th, 2018|Customer Loyalty|0 Comments