Customer Lifecycle

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Effective Customer Lifecycle Management Requires Excellent Work Management

By | 2019-07-29T10:38:53-04:00 November 29th, 2018|Customer Lifecycle|

You know exactly what your customer should do or experience at every juncture of implementing your solution. You have a well-defined customer lifecycle which identifies stages and achievements within each stage. You even know who is responsible within your organization for managing the relationship at each turn. However, you still have an adoption and retention issue. Maybe the problem isn’t managing your lifecycle, but rather managing the actual work that is being done to cultivate [...]

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Five Suggestions for Doing Customer Kick-off Right

By | 2019-05-09T21:43:13-04:00 August 7th, 2017|Customer Lifecycle|

You’ve just been handed a new customer, and it’s your job to officially start the relationship. Your entire organization has put the customer in your hands now, expecting that you can keep the enthusiasm of purchase alive and establish roots for an enduring relationship. Your customer kick-off meeting will set the tone for implementation, and the future of the customer relationship. No pressure. Right? Want a few tips for success? Capitalize on the Excitement Nobody [...]

Customer Lifecycle Modeling: Minding the Gap

By | 2019-05-09T21:43:57-04:00 November 2nd, 2016|Customer Lifecycle|

In biology, lifecycle refers to the series of stages through which a living thing passes during its lifetime. For a frog, this lifecycle includes larvae, tadpole, froglet and finally an adult (amphibious) frog. A frog cannot become a frog without first having been a tadpole. In sales and delivery, the lifecycle for a customer involves presales, onboarding, launch, engagement, measurement (insights), and growth (or some version of these stages). As with the adult frog, a [...]