Rebecca Garcia

/Rebecca Garcia
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So far Rebecca Garcia has created 6 blog entries.

The Definition of Customer Advocacy

By | 2018-06-29T09:57:09+00:00 June 29th, 2018|Customer Advocacy|

Customer experiences are king especially if you’re in a highly competitive industry. We have long known this to be true for B2C companies like airlines, hotels, banks, consumer goods etc that earn the loyalty of their customers based upon positive experiences. Our VP of Customer Advocacy, John Warne, believes this is true for B2B companies as well. Today, every B2B customer has choices to make and there are many viable competitors to choose from. There’s [...]

Meet the Team: Steve Ehrlich

By | 2018-06-27T11:34:31+00:00 June 25th, 2018|Meet the Team|

Click on the image to see a GIF of COO Steve Ehrlich engage in his favorite office pastime - ensuring that the outside gate is always closed! Mr. Steve Ehrlich joined us as COO on his birthday in February of 2018. Word on the street is it was one of his most memorable gifts to date. He enjoys the occasional NBA conversation, leads our team meetings and is considered the glue of our [...]

The Definition of Customer Loyalty – Part 2

By | 2018-06-28T17:19:49+00:00 June 14th, 2018|Customer Loyalty|

According to Merriam-Webster, loyalty is: unswerving in allegiance faithfulness to a: cause, ideal, custom, institution, or product. This all boils down to constant support and manifests itself in countless ways depending on the context. If you’re a B2B SaaS company like us, we hope our customers share our vision, support us forever and are “faithful” to our product. We can’t minimize what goes into fostering loyalty. It surely doesn’t happen overnight. Company-wide intentionality comes into play. [...]

The Definition of Customer Loyalty – Part 1

By | 2018-06-18T13:40:51+00:00 June 7th, 2018|Customer Loyalty|

According to Merriam-Webster, loyalty is: unswerving in allegiance faithfulness to a: cause, ideal, custom, institution, or product. This all boils down to constant support and manifests itself in countless ways depending on the context. If you’re a B2B SaaS company like us, we hope our customers share our vision, support us forever and are “faithful” to our product. We can’t minimize what goes into fostering loyalty. It surely doesn’t happen overnight. Company-wide intentionality comes into play. [...]

Meet the Team: AJ Edelbrock

By | 2018-06-04T18:25:36+00:00 June 4th, 2018|Meet the Team|

  Click on this photo to see a GIF of AJ scaling the Snake Pit at Hoosier Heights Indianapolis!   Get to know Bolstra's first-ever Integrations Engineer! He joined in January 2018 and after only six months, we couldn't imagine our team without him. AJ (occasionally known as Andrew) got connected with Bolstra from The Grid by Techpoint - he hails from Purdue University (don't worry there isn't any university rivalry in the [...]

The Definition of Customer Success: A Short Discussion on the Discipline

By | 2018-06-07T16:13:32+00:00 April 27th, 2018|Customer Success|

In today’s “subscription economy,” consumers want more than a month-to-month delivery of a product. Technology and services available for companies to do their work have advanced so much that the switching costs are no longer a deterrent. An 18-month go-live timeline can leave teams with a bad taste in their mouth and more susceptible to competitor encroachment. The B2B SaaS world has responded appropriately through the mass adoption of Customer Success--a discipline, a function and [...]