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So far Morgan Cooper has created 4 blog entries.

How Martech SaaS Vendors are Doing CS (and getting it right)

By | 2018-08-07T15:10:21+00:00 August 7th, 2018|Customer Marketing|

Just so that we’re on the same page, let’s define the terms. “Martech” refers to all initiatives and tools used to help companies achieve their marketing goals.  When we look at the landscape for Martech since 2011, we’ve gone from 3 categories with about 150 vendors to 6 categories with over 5000 providers. It is a vast landscape, indeed. Martech-ers represent a large portion of the SaaS industry, and are, themselves, at the forefront of [...]

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5 Pieces of a Great Customer Success Podcast

By | 2018-03-12T18:30:35+00:00 August 28th, 2017|Customer Success|

There are lots of opportunities for Customer Success professionals to hone their skills and learn from one another. One increasingly popular way to transfer and glean knowledge is the podcast. Over the past few months, I’ve spent time listening to multiple Customer Success focused podcasts from  6 different channels. In addition to learning some tidbits on what people in the field are up to, I lent an analytical ear to what worked best at keeping [...]

Meet the Team: Rebecca Garcia

By | 2018-05-22T14:54:26+00:00 June 27th, 2017|Meet the Team|

We are excited to introduce Bolstra's first Orr Fellow! Rebecca Garcia joins the customer success team filling the role of Customer Success Manager. We took some time to get to know Rebecca with a little Q&A: Where did you go to school and what did you major in?  Indiana University-Bloomington, Kelley School of Business, Marketing & International Business (minor in Portuguese) What will you be doing for Bolstra? I am Bolstra's first and only Orr [...]

Meet the Intern: Kristy Thiem

By | 2018-03-12T18:50:16+00:00 June 7th, 2017|Meet the Team|

We are excited to introduce Bolstra's first intern! Kristy Thiem joins the marketing team filling the role of Digital Marketing Assistant. We took some time to get to know Kristy with this little Q&A: Where do you go to school and what are you majoring in? DePauw University & I am majoring in Economics What was the last book you read? The Worldly Philosophers by Robert Heilbroner (had to read it in my History of [...]