JohnWarne

/John Warne
Rated as a High Performer on G2 Crowd Read Reviews

About John Warne

This author has not yet filled in any details.
So far John Warne has created 1 blog entries.

Quantitative and Qualitative Data: A Recipe for Knowing Customers

Knowledge is power. In the B2B subscription economy, we expand on this and say something like: Knowing our customer allows us to help them be successful, which keeps them engaged, and leads to higher customer lifetime values. Whether it’s power or profit that we seek, the importance of knowing our customers isn’t up for debate.  Without knowing them, we can’t assess how successfully their adoption of our product meets their needs. The challenge we face [...]

By | 2018-08-07T14:52:26+00:00 August 7th, 2018|Customer Loyalty|Comments Off on Quantitative and Qualitative Data: A Recipe for Knowing Customers