Deva

/Deva Rangarajan, PhD
Rated as a High Performer on G2 Crowd Read Reviews
Deva Rangarajan, PhD

About Deva Rangarajan, PhD

Dr. Deva Rangarajan, Ph.D is an Associate Professor of Marketing and the Director for the Center for Professional Selling at Ball State University.

Customer Success: Balancing the Value OF Customers with the Value FOR Customers

By | 2018-11-05T14:30:23+00:00 October 14th, 2018|Customer Success|

Customer Success Organizations are the Linchpins in Delivering and Capturing Value “The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.”  ― Theodore Levitt Never has the importance of keeping customers been more important than in today’s subscription economy. SaaS companies (and any other subscription-based business) know that acquiring the customer is only the beginning, and in [...]

Comments Off on Customer Success: Balancing the Value OF Customers with the Value FOR Customers