How do Account Managers and CSMs Co-exist in Today’s Recurring Revenue Businesses? As Customer Success gains traction in SaaS organizations and beyond, the value of traditional Account Management is being challenged. B2B organizations with recurring revenue models are massaging their Customer Success charters to find ways to optimally provide ongoing value to customers WHILE they ensure retention, identify growth opportunities, and promote advocacy. Who is responsible for each aspect of tending to existing customers is [...]
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